Running an ecommerce store is more competitive than ever. You’re not just competing on products and price; you’re competing for attention. A generic email marketing tool isn’t enough to cut through the noise. You need a platform that understands ecommerce one that can turn browsers into buyers and first-time customers into loyal fans.
This is where Omnisend comes in. It’s not just an email marketing tool; it’s a powerful marketing automation platform built specifically for ecommerce businesses. It combines email, SMS, and web push notifications into a single, cohesive workflow to help you sell more effectively.
But with strong competitors like Klaviyo, is Omnisend the right choice for your online store in 2025? In this in-depth Omnisend review, we’ll explore its features, break down its pricing, and help you decide if it’s the perfect partner for your growth.
Omnisend at a Glance (2025)
| Feature | Details |
| Product Type | Ecommerce Marketing Automation Platform |
| Key Channels | Email, SMS, Web Push Notifications |
| Best For | Small to Medium-sized Ecommerce Stores (Shopify, WooCommerce, BigCommerce) |
| Core Strength | User-friendly automation and true omnichannel workflows |
| Pricing | Powerful free-forever plan available; paid plans start at $16/month |
| Our Rating | 4.7 / 5.0 |
What is Omnisend?
Omnisend is a marketing automation platform designed from the ground up for ecommerce. Unlike generic email service providers, its features are tailored to the lifecycle of an online shopper.
Its core purpose is to help you create a seamless customer journey by combining multiple marketing channels (email, SMS, push notifications) into unified automation workflows. This means you can automatically send a cart abandonment email, followed by an SMS reminder an hour later, all from one dashboard. This omnichannel approach is its key differentiator and a powerful way to boost conversions.
Key Features Built for Ecommerce Growth
Omnisend is packed with features designed to help you sell more. Here are the ones that matter most.
1. Powerful Marketing Automation
This is where Omnisend truly shines. The platform offers a library of pre-built automation workflows that you can launch in minutes. Key e-commerce workflows include:
- Welcome Series: Nurture new subscribers and drive their first purchase.
- Cart Abandonment: Recover potentially lost sales with timely reminders.
- Browse & Product Abandonment: Re-engage shoppers who viewed products but didn’t add them to their cart.
- Order & Shipping Confirmation: Keep customers informed and build trust post-purchase.
The visual, drag-and-drop workflow editor makes it easy to customize these journeys with different channels, time delays, and conditional splits.
2. True Omnichannel Marketing
Omnisend allows you to seamlessly integrate Email, SMS, and Web Push Notifications into a single workflow. For example, you can send a promotional email and then use an SMS message to follow up with those who didn’t open it. This cohesive approach leads to higher engagement and conversion rates than using separate tools for each channel.
3. Advanced Segmentation
Effective marketing requires sending the right message to the right person. Omnisend’s segmentation engine allows you to create dynamic audience segments based on:
- Shopping Behavior: (e.g., placed an order, abandoned a cart, viewed a specific product).
- Campaign Activity: (e.g., opened an email, clicked an SMS link).
- Customer Profile Data: (e.g., location, gender, custom tags).
This lets you create highly targeted campaigns, such as a special offer for VIP customers or a win-back series for lapsed buyers.
4. High-Converting Forms & Pop-ups
To grow your email and SMS lists, Omnisend provides a suite of tools for building on-site forms. You can create:
- Pop-ups that appear on entry or exit-intent.
- Landing Pages for dedicated campaigns.
- Embedded Forms for your blog or footer.
- Gamified “Wheel of Fortune” forms to boost engagement.
All forms are easy to build with a drag-and-drop editor and can be configured to capture both email addresses and phone numbers.
Omnisend Pricing in 2025
Omnisend’s pricing is flexible and designed to scale with your business. It offers three main tiers:
| Plan | Price (Starts at) | Key Features | Best For |
| Free | $0/month | Up to 250 contacts, 500 emails/month, 60 SMS, professional email templates, pop-ups & forms. | New stores or businesses just starting with email marketing. |
| Standard | $16/month | Up to 500 contacts, 6,000 emails/month, includes automation, segmentation, and 24/7 support. | Growing stores that need to automate their marketing and increase sales. |
| Pro | $59/month | Everything in Standard, plus free SMS credits, advanced reporting, and web push notifications. | Established businesses looking to maximize conversions with a full omnichannel strategy. |
The Free plan is incredibly generous and allows you to access most of the core features, making it one of the best free options on the market. For paid features, you can sign up for a 14-day free trial of the Standard or Pro plan.
Omnisend Pros and Cons
| Pros | Cons |
| Excellent free-forever plan with robust features. | Advanced reporting is only available on the more expensive Pro plan. |
| User-friendly interface and intuitive automation builder. | The email template editor, while functional, is less flexible than some competitors. |
| Seamless email and SMS integration within a single platform. | While powerful, it may not have the sheer number of integrations as a platform like Klaviyo. |
| Pre-built workflows designed specifically for ecommerce. | |
| Strong integrations with major platforms like Shopify and WooCommerce. |
Who Should Use Omnisend?
Omnisend is the ideal marketing platform for:
- Small to Medium-Sized Ecommerce Stores: It hits the sweet spot of providing powerful, enterprise-level features (like automation and SMS) at a price point that is accessible to growing businesses.
- Shopify, WooCommerce, and BigCommerce Users: Its deep, one-click integrations with these platforms make setup a breeze.
- Marketers Who Value Simplicity: If you want a powerful tool that doesn’t require a dedicated developer to manage, Omnisend’s intuitive interface is a major advantage.
Omnisend Alternatives
- Klaviyo: Omnisend’s biggest competitor. Klaviyo is known for its extremely powerful analytics and vast library of integrations. It’s often favored by larger, data-driven businesses but typically comes with a higher price tag and a steeper learning curve.
- Mailchimp: A popular choice for beginners, but its ecommerce features are less advanced. Mailchimp is a great general-purpose email tool, but businesses serious about ecommerce will quickly outgrow it and need the specialized features Omnisend offers.
Final Verdict
After a thorough review, Omnisend stands out as one of the best all-in-one marketing platforms for small and medium-sized ecommerce businesses.
It masterfully balances powerful features with a user-friendly interface. Its pre-built automation workflows and seamless integration of email and SMS make it incredibly effective at driving sales. While power users might crave the deeper analytics of Klaviyo, Omnisend provides more than enough functionality for the vast majority of online stores to thrive.
If you’re looking for a tool that can grow with you and is laser-focused on helping you sell more, Omnisend’s generous free plan makes it a no-brainer to try out.
FAQs on Omnisend
1. What is Omnisend and how does it work?
Omnisend is an email and SMS marketing automation platform for e-commerce. It integrates with your online store to send personalized and automated messages to customers based on their behavior, such as welcome series for new subscribers or reminders for abandoned carts.
2. Can I integrate Omnisend with my e-commerce platform?
Yes, Omnisend offers deep, one-click integrations with major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, Wix, and Magento. This allows for seamless data syncing for targeted campaigns.
3. Can I create automated email workflows with Omnisend?
Absolutely. Omnisend provides a library of pre-built, fully customizable automation workflows for welcome series, cart abandonment, browse abandonment, order confirmations, and more, all managed within a visual drag-and-drop editor.
4. How does Omnisend compare to Klaviyo?
Omnisend is generally considered more user-friendly and cost-effective, making it ideal for SMBs. Klaviyo often offers more advanced reporting and a wider range of integrations, suiting larger or more data-heavy businesses.
5. Does Omnisend offer reporting and analytics?
Yes, Omnisend provides detailed campaign and automation reports, showing open rates, click rates, conversions, and revenue generated. More advanced reporting is available on its Pro plan.
