A great lifestyle blog feels like catching up with a creative, inspiring friend. It’s a curated digital space that reflects the author’s passions and spanning everything from home decor and fashion to wellness, travel, and food. More than just a personal diary, a modern lifestyle blog is a brand, a community, and often, a full-fledged media business.
Whether you’re seeking inspiration for your own life or planning to launch a blog yourself, following the leaders in the space is the best way to learn. This curated list features the best lifestyle blogs that continue to set the standard for quality, creativity, and community in 2025.
How to Start Your Own Lifestyle Blog
Inspired to share your own passions? Starting a lifestyle blog is a rewarding journey. Here’s a simplified path to get started:
- Find Your Unique Niche: Don’t just be a “lifestyle” blogger. Are you a lifestyle blogger for minimalists? For new parents in the city? For sustainable living enthusiasts? A specific niche helps you stand out.
- Choose Your Platform: A self-hosted WordPress blog offers the most flexibility and control for serious bloggers.
- Create High-Quality Content: Your voice, photography, and the value you provide are everything. Be consistent and authentic.
- Promote and Build Community: Share your content on social media platforms like Pinterest and Instagram, engage with your readers, and build an email list.
The 12 Best Lifestyle Blogs to Follow in 2025
We’ve organized our top picks by category so you can find your new favorite based on your interests.
Category: Home, DIY & Family Life
These blogs turn a house into a home with practical tips, beautiful inspiration, and a touch of personal reality.
1. A Beautiful Mess
Run by sisters Elsie Larson and Emma Chapman, A Beautiful Mess is a powerhouse in the DIY and home decor space. Since its start, it has grown into a go-to resource for crafts, recipes, and decor projects that are both accessible and stylish.
- Why You Should Follow: For endless, colorful inspiration to brighten up your home and daily routine. Their projects are well-explained and achievable.
- Key Topics: DIY home decor, crafts, recipes, and blogging advice.
- Our Expert Take: A Beautiful Mess excels at creating content that feels both aspirational and completely down-to-earth. They’ve also successfully expanded their brand into best-selling photo-editing apps like “A Color Story,” showcasing a brilliant blog-to-business model.
2. The Pioneer Woman
What started as a personal blog by Ree Drummond in 2006 has evolved into a full-blown media empire. The Pioneer Woman blog documents her life on a ranch in Oklahoma, blending recipes, home life, and personal stories.
- Why You Should Follow: For hearty, family-friendly recipes and a charming, authentic look at country life.
- Key Topics: Comfort food recipes, home and garden tips, style, and stories about family life.
- Our Expert Take: Ree Drummond is the ultimate example of authentic personal branding. Her blog’s success led to best-selling cookbooks, a Food Network show, and a product line. It proves that a strong, unique voice can build a massive, loyal audience.
3. Apartment Therapy
Apartment Therapy is more than a blog; it’s a massive community resource dedicated to helping people make their homes more beautiful, organized, and healthy, regardless of size or budget.
- Why You Should Follow: For practical advice, real-life home tours, and budget-friendly ideas for renters and homeowners alike.
- Key Topics: Small-space living, cleaning and organizing hacks, home tours, DIY projects, and shopping guides.
- Our Expert Take: Apartment Therapy’s strength lies in its inclusivity. By featuring a diverse range of homes and budgets, they’ve created a platform where everyone can find realistic inspiration. Their annual “Small/Cool” contest is a masterclass in community engagement.
Category: Fashion & Beauty
These creators set trends and offer practical advice on building a personal style that shines.
4. Sincerely Jules
Founded by Julie Sariñana in 2009, Sincerely Jules is a top-tier fashion and lifestyle blog that embodies a cool, effortless West Coast aesthetic. Julie has leveraged her platform to become a major fashion influencer and designer.
- Why You Should Follow: For daily style inspiration that is chic, accessible, and always on-trend.
- Key Topics: Personal style, travel diaries, beauty tips, and life updates.
- Our Expert Take: Julie is a master of the “aspirational but achievable” look. She successfully translated her blog’s influence into her own clothing line, demonstrating how to build a brand that goes far beyond just content. Her motto, “Dream, Believe, Achieve,” resonates through all her work.
5. Cupcakes and Cashmere
Launched by Emily Schuman in 2008, Cupcakes and Cashmere is one of the original lifestyle blogs that defined the genre. It covers fashion, beauty, food, and interior design with a polished and sophisticated aesthetic.
- Why You Should Follow: For elevated yet practical advice on style, home decor, and entertaining.
- Key Topics: Fashion, beauty routines, home decor, recipes, and career advice.
- Our Expert Take: Emily Schuman has expertly evolved her blog into a comprehensive lifestyle brand, complete with a clothing line and home goods. The site remains a benchmark for high-quality photography and curated content that respects its long-time readers.
6. Barefoot Blonde
Amber Fillerup Clark’s blog, Barefoot Blonde, is a beautiful chronicle of her life, focusing on family, travel, and her signature hairstyles. Her content is visually stunning and has a warm, personal feel.
- Why You Should Follow: For breathtaking travel content, hair tutorials, and a candid look at life with a young family.
- Key Topics: Hairstyles, travel, family life, and fashion.
- Our Expert Take: Amber has built an incredibly strong brand around her personal identity. She also founded two successful businesses, Dae Hair and BFB Hair, directly from her audience’s needs a perfect example of a creator solving problems for her community.
Category: Wellness & Personal Growth
These blogs go beyond the surface, offering thoughtful content on how to live a more balanced, intentional, and healthy life.
7. Goop
Founded by actress Gwyneth Paltrow in 2008, Goop started as a simple newsletter and has grown into a major wellness and lifestyle brand. While sometimes controversial, it’s a leader in the wellness conversation.
- Why You Should Follow: To stay on the cutting edge of wellness trends, from clean beauty to mental health and nutrition.
- Key Topics: Wellness, clean beauty, healthy recipes, travel, style, and mental health.
- Our Expert Take: Goop’s power lies in its ability to start conversations and popularize new ideas in the wellness space. It’s a premium brand that has successfully monetized through e-commerce, events, and media, as featured in The New York Times.
8. Wit & Delight
Kate Arends started Wit & Delight as a design-focused blog in 2008, and it has since evolved into a rich platform that explores designing a life well-lived. It tackles deeper subjects with honesty and style.
- Why You Should Follow: For thoughtful conversations on mental health, relationships, and career, all presented with a beautiful design sensibility.
- Key Topics: Interior design, personal growth, mental health, fashion, and parenting.
- Our Expert Take: Wit & Delight stands out by pairing beautiful aesthetics with raw honesty about life’s challenges. Kate’s openness about her own struggles with mental health has built a deeply loyal and engaged community.
9. The Everygirl
The Everygirl is an online magazine and lifestyle blog aimed at helping millennial women navigate their lives. Co-founded by Alaina Kaczmarski and Danielle Moss, it offers expert-backed advice in a relatable voice.
- Why You Should Follow: For actionable career, finance, and wellness advice tailored to the modern woman.
- Key Topics: Career and finance, wellness, fashion, beauty, and home decor.
- Our Expert Take: The Everygirl has grown from a blog into a true media company by focusing on service-oriented content. Their articles are consistently practical and well-researched, making them a trusted resource for their target audience.
Category: Food & Entertaining
These blogs are for those who believe food is at the heart of a good life.
10. A Cup of Jo
Joanna Goddard’s A Cup of Jo is one of the most beloved and respected lifestyle blogs on the internet. Started in 2007, it covers style, design, food, travel, and motherhood with a warmth and intelligence that fosters an incredibly active community.
- Why You Should Follow: For its smart, funny, and deeply relatable content. The comment section is often as insightful as the articles themselves.
- Key Topics: Relationships, motherhood, style, travel, food, and thoughtful essays.
- Our Expert Take: A Cup of Jo is a masterclass in community building. Joanna and her team write about topics that genuinely matter to women, sparking thousands of thoughtful comments per post. It was named a top lifestyle site by Forbes for good reason.
11. Camille Styles
Based in Austin, Texas, Camille Styles‘ eponymous blog is dedicated to inspiring readers to live their happiest and healthiest lives. The content is visually beautiful and focused on wellness, food, and design.
- Why You Should Follow: For stunning photography and achievable ideas for entertaining, healthy eating, and creating a beautiful home.
- Key Topics: Healthy recipes, wellness tips, entertaining, interior design, and travel.
- Our Expert Take: Camille Styles has built a cohesive brand around a “live life like you mean it” philosophy. Her best-selling book, Camille Styles Entertaining, solidified her authority in the space and shows how a blog can be a launchpad for larger projects.
12. Smitten Kitchen
While primarily a food blog, Deb Perelman’s Smitten Kitchen has the heart and soul of a lifestyle blog. From her small NYC kitchen, she creates foolproof, delicious recipes that are meticulously tested and beautifully written.
- Why You Should Follow: For consistently excellent recipes that work every time, accompanied by witty and relatable storytelling.
- Key Topics: Comfort food recipes, baking, family meals, and cooking techniques.
- Our Expert Take: Smitten Kitchen’s success is built on absolute trust. Deb’s readers know that if she posts a recipe, it will be fantastic. Her refusal to compromise on quality in over a decade of blogging has made her an icon in the food world.
Final Thoughts
The best lifestyle blogs do more than just share pretty pictures they build communities, create brands, and inspire millions of readers. Each blogger on this list has found a unique voice and a dedicated audience by sharing their passions with authenticity and consistency.
If you’re considering starting your own blog, let this list be your inspiration. The digital landscape is always ready for a new, passionate voice. Find your unique angle, create content you love, and you too can build a thriving online space.
Frequently Asked Questions
What is a lifestyle blog?
A lifestyle blog is a digital publication that focuses on the author’s personal interests and daily life. It often covers a mix of topics such as fashion, home decor, wellness, food, travel, and personal growth.
How do lifestyle blogs make money?
Successful lifestyle blogs monetize through various channels, including sponsored posts (brand collaborations), affiliate marketing, display advertising, selling their own products (like courses or merchandise), and book deals.
Who runs the blog A Cup of Jo?
A Cup of Jo was founded and is run by Joanna Goddard, a veteran magazine writer.
What kind of content is on A Beautiful Mess?
A Beautiful Mess focuses heavily on DIY projects for home decor, crafts, as well as recipes, and tips on photography and blogging.
Which blog is best for wellness and mental health topics?
Goop is a leader in wellness trends, while Wit & Delight offers a more personal and thoughtful approach to mental health and self-acceptance.
