Constant Contact is a cloud‑based digital marketing platform best known for its email marketing tools, but it has evolved into an all‑in‑one solution for small and midsize businesses. Founded in 1995 (originally as Roving Software) and headquartered in Waltham, Massachusetts, it now serves 650,000+ customers worldwide.
Its mission: help smaller organizations compete with larger players through easy‑to‑use marketing, automation, and engagement tools.
Key Features
- Drag‑and‑Drop Email Editor – Build professional emails without coding.
- Email List Management & Segmentation – Organize contacts, create targeted groups, and personalize campaigns.
- Automation – Welcome series, birthday emails, abandoned cart reminders, and more (varies by plan).
- A/B Testing – Test subject lines and optimize open rates (Standard plan+).
- E‑commerce Integration – Connect with Shopify, WooCommerce, Etsy, and more.
- Landing Pages & Signup Forms – Capture leads with customizable forms and dedicated pages.
- Social Media Posting & Ads – Schedule posts and run ads on Facebook, Instagram, LinkedIn, and Google.
- Event Management – Create registration pages, sell tickets, and track RSVPs.
- Surveys & Polls – Gather customer feedback with multiple question types.
- Reporting Dashboard – Real‑time analytics on opens, clicks, conversions, and revenue.
- AI Tools – Generate email copy, social posts, and subject lines.
Pricing
Constant Contact offers three main plans based on contact list size. All include a 60‑day free trial (U.S.) or 30‑day trial elsewhere.
| Contacts | Lite | Standard | Premium |
|---|---|---|---|
| 0–500 | $12/mo | $35/mo | $80/mo |
| 2,501 | $50/mo | $75/mo | $150/mo |
| 5,000 | $80/mo | $110/mo | $200/mo |
| 10,000 | $120/mo | $160/mo | $275/mo |
Templates
- 200+ mobile‑responsive designs
- Categories: events, holidays, promotions, newsletters, nonprofits, and more
- BrandKit auto‑pulls your logo and colors from your website
- Templates are customizable but advanced design flexibility is limited compared to some competitors.
Event Management
- Create free or paid events (with Stripe/PayPal payments)
- Custom registration forms
- Ticketing, promo codes, and add‑ons
- Built‑in email invites and reminders
- Real‑time attendee tracking and check‑in tools
Pros
- Beginner‑friendly interface
- High deliverability (~97%)
- Strong template library with BrandKit
- All‑in‑one: email, social, events, surveys, website builder
- Responsive U.S.-based support (phone, chat, email)
- Nonprofit discounts available
Cons
- Automation is basic compared to advanced platforms like ActiveCampaign
- Pricing rises quickly with larger lists or add‑ons (e.g., SMS)
- Limited design flexibility in templates
- No 24/7 live support (phone support limited to business hours)
Is Constant Contact Still a Good Choice in 2025?
Yes, for small businesses, nonprofits, and local service providers that value ease of use, reliable deliverability, and integrated event/social tools. If you need deep behavioral automation or enterprise‑level segmentation, you may want to compare alternatives before committing.
FAQs
- How do I use Constant Contact?
Sign up, import your contacts, choose a template, customize your email, and send or schedule it. You can also set up automation and integrate with your website or store. - How do I cancel?
Call Constant Contact’s billing team to close your account. - What’s it best for?
Small businesses, nonprofits, and event organizers who want an all‑in‑one marketing tool.
