In today’s competitive eCommerce world, staying connected with your customers is the key to building strong relationships and growing your sales. That’s where Email Marketing Apps Shopify come into play. Whether you’re a new Shopify store owner or an experienced seller, using the right Shopify marketing apps can help you automate campaigns, send personalized messages, and increase conversions. Here’s a list of the 10 best email marketing apps for Shopify that can help your online store thrive.
Omnisend
Why Omnisend is a Top Email Marketing App for Shopify
Omnisend is one of the most powerful email marketing apps Shopify store owners love. It offers a seamless drag and drop email builder, beautiful templates, and multi-channel automation. You can easily target your customers based on their shopping behavior. The workflows for cart recovery, welcome series, and product recommendations are easy to set up and highly effective.
Key Features
- Pre-built automation workflows
- SMS and email integration
- Easy Shopify store sync
- Advanced segmentation tools
If you’re looking for an app that helps you grow your email list and boost conversions, Omnisend is an excellent choice.
Klaviyo
A Popular Choice Among Shopify Marketing Apps
Klaviyo is trusted by many big and small Shopify stores for its data-driven approach. It integrates deeply with your store to give insights into customer behavior and helps you send more personalized emails. The app’s analytics dashboard is one of the most advanced among Shopify marketing apps, making it ideal for marketers who love to work with data.
Key Features
- Predictive analytics
- Email and SMS campaigns
- Dynamic audience segmentation
- Integration with Facebook and Shopify
Klaviyo is best suited for stores that want to send personalized content based on customer preferences and behavior.
Privy
All-in-One Solution for Email and Conversion
Privy is more than just an email app. It offers popups, spin-to-win wheels, and exit-intent campaigns along with email marketing. Many Shopify users love it because it helps increase email signups and recover abandoned carts. Privy is especially useful for small and medium-sized businesses looking for an affordable all-in-one tool.
Key Features
- Popup and form builder
- Cart abandonment emails
- Newsletter campaigns
- Drag-and-drop email editor
Privy is an ideal Shopify marketing app if you’re looking for simplicity and efficiency.
Mailchimp
Trusted Brand for Email Marketing
Mailchimp has been around for a long time and is known for its ease of use. Its direct integration with Shopify makes it one of the reliable email marketing apps Shopify store owners can rely on. It offers a variety of templates and automation tools that help keep your audience engaged.
Key Features
- Email automation
- Customer journey builder
- A/B testing
- Built-in analytics
Mailchimp is perfect for those who want a straightforward, reliable platform to build their email marketing strategy.
Seguno
Built for Shopify Stores
Seguno is built exclusively for Shopify, which makes it one of the most seamless Shopify marketing apps. Its interface is embedded directly into the Shopify admin, making it incredibly easy to use. Seguno is ideal for beginners who want automation without learning a new platform.
Key Features
- Automated welcome emails
- One-click newsletter creation
- Real-time analytics
- Product review follow-ups
If you’re just getting started, Seguno offers a user-friendly experience with Shopify-native features.
ActiveCampaign
Email Automation for Advanced Users
ActiveCampaign is well-known for its powerful automation and CRM tools. Although it’s more advanced than some other options, it can do wonders for your Shopify store once you learn the platform. It allows complex workflows and conditional logic, making it one of the most feature-rich email marketing apps Shopify store owners can explore.
Key Features
- Marketing automation
- Customer segmentation
- Site tracking
- Sales CRM integration
If you want to take your email marketing to the next level, ActiveCampaign is a strong contender.
AVADA Email Marketing
Budget-Friendly with Solid Features
AVADA is a budget-friendly solution that does not compromise on features. It’s among the best Shopify marketing apps for store owners who want to run professional email campaigns without high costs. It’s especially popular for its high-converting templates and easy-to-use automation builder.
Key Features
- Abandoned cart recovery
- Email and SMS automation
- Pre-made templates
- Product cross-sell emails
If you’re on a tight budget but still want powerful tools, AVADA is worth trying.
Drip
ECommerce-Focused Email Campaigns
Drip is designed specifically for eCommerce businesses. It allows deep segmentation, behavior tracking, and revenue analytics, making it a smart choice for Shopify store owners looking to scale. Its email builder is visually appealing and simple to use, even for those who are not tech-savvy.
Key Features
- Visual email workflow builder
- Multi-channel marketing
- Real-time customer tracking
- Deep Shopify integration
Drip is a great pick for store owners focused on building long-term customer relationships.
Constant Contact
Easy Setup and Reliable Support
Constant Contact offers everything a Shopify store needs to launch successful email campaigns. It’s known for its user-friendly interface and responsive customer support. The app provides ready-made email templates and marketing automation to boost conversions.
Key Features
- Drag and drop email editor
- Contact list segmentation
- Social media integrations
- Email performance reports
If you want a beginner-friendly app with consistent results, Constant Contact is a solid option.
SmartrMail
Smart Email Marketing Made Simple
SmartrMail is designed to help you send better emails in less time. With its one-click product emails and automated workflows, it has become a favorite among many Shopify users. This app focuses on helping you generate more sales from your existing customers through personalized and smart emails.
Key Features
- Smart product recommendations
- Automated email sequences
- Personalized templates
- Quick setup for Shopify stores
SmartrMail offers a great mix of simplicity and effectiveness for small businesses and solo sellers.
How to Choose the Right Email Marketing App for Shopify
With so many options, it can be confusing to decide which Shopify marketing apps are right for your store. Here are some tips to help you choose:
Understand Your Business Needs
Before you pick any app, think about what you want to achieve. Are you looking to grow your list, automate follow-ups, or personalize customer journeys?
Consider Ease of Use
If you’re a beginner, look for apps that integrate directly with your Shopify dashboard and offer guided setup.
Look at the Features and Pricing
Compare the features based on your goals and budget. Many email marketing apps Shopify offers have free plans or trials, so make use of them.
Support and Documentation
Good customer support can save you time and effort. Choose an app that offers live chat, tutorials, or email support.
Final Thoughts
Email marketing is a powerful tool to increase sales and build lasting relationships with your customers. The right app can help automate tasks, personalize communication, and boost customer engagement. Whether you choose Omnisend for its multi-channel approach, Klaviyo for advanced analytics, or AVADA for affordability, each of these email marketing apps Shopify offers has something unique to offer your business. Start by identifying your business goals, test a few apps, and choose the one that fits your needs the best. A smart investment in the right Shopify marketing apps can make a huge difference in your store’s success.
