15 Best WooCommerce Marketing Plugins to Grow Your Sales in 2025

Your WooCommerce store is up and running, but getting products online is only the first step. To turn your store into a sales engine, you need a powerful marketing strategy, and for that, you need the right tools.

The right WooCommerce marketing plugins can automate your email campaigns, boost your SEO, create irresistible promotions, and build customer loyalty. They are not just add-ons; they are investments in your store’s growth.

But with thousands of plugins to choose from, how do you know which ones will actually move the needle?

We’ve done the research for you. This guide breaks down the 15 best WooCommerce marketing plugins for 2025, categorized by their function, to help you build a powerful, automated marketing machine for your store.

Email Marketing & Automation

These plugins connect your store to powerful CRM and email platforms, allowing you to recover abandoned carts, send targeted campaigns, and build customer relationships automatically.

1. AutomateWoo

AutomateWoo is the most powerful and deeply integrated marketing automation solution for WooCommerce. As an official extension, its reliability is unmatched. It allows you to create complex, automated workflows for virtually any scenario.

• Best For: Serious store owners who want a robust, all-in-one automation engine that lives inside their WordPress dashboard.
• Key Features: Abandoned cart recovery, win-back campaigns for inactive customers, personalized follow-up emails, SMS notifications, and birthday coupons.
• Pricing: Premium only, starting at $99/year.

2. HubSpot for WooCommerce

This official plugin connects your store to HubSpot’s world-class CRM, giving you a 360-degree view of your customers. It automatically syncs your customers, products, and orders, enabling powerful segmentation and marketing automation.

• Best For: Data-driven stores that want to leverage a professional-grade CRM to manage customer relationships and create highly segmented marketing campaigns.
• Key Features: Track and recover abandoned carts, create email newsletters, build ad campaigns, and analyze your store’s performance with detailed dashboards.
• Pricing: The plugin is free. HubSpot offers a free CRM and Marketing Hub plan, with paid plans for advanced features.

3. Mailchimp for WooCommerce

If you already use and love Mailchimp, this official integration is a must-have. It syncs your store data with your Mailchimp account, allowing you to send targeted campaigns based on purchase history and behavior.

• Best For: Existing Mailchimp users or new store owners who want a simple, trusted solution for their email marketing.
• Key Features: Sync customers and order data, set up abandoned cart emails, recommend products, and track the ROI of your email campaigns.
• Pricing: The plugin is free. Mailchimp has a free plan for up to 500 contacts, with paid plans for larger lists and advanced features.

Pricing, Promotions & Upsells

These plugins help you create dynamic discounts, offer gift cards, and recommend products to increase your average order value (AOV).

4. Smart Coupons for WooCommerce

This plugin goes far beyond WooCommerce’s default coupon functionality. It allows you to create advanced promotions, gift cards, store credits, and BOGO (Buy One, Get One) deals.

• Best For: Stores that want to run sophisticated, rule-based discount campaigns and offer flexible gift card options.
• Key Features: Create gift cards, store credits, abandoned cart coupons, and purchase-history-based discounts.
• Pricing: Freemium. The free version has basic features, while the Pro version starts at $69/year.

5. Discount Rules for WooCommerce

This is a powerful dynamic pricing and discount plugin that lets you create a wide range of bulk discounts, user-role-based pricing, and special offers.

• Best For: Stores that want to implement tiered pricing, wholesale pricing, or complex promotional rules without manual work.
• Key Features: Percentage or fixed price discounts, category-wide sales, cart-based discounts, and BOGO deals.
• Pricing: Freemium. The free version is highly capable, with the Pro version starting at $69/year.

6. WooCommerce Product Recommendations

This official extension helps you increase AOV by offering smart upsells and cross-sells. You can create “Frequently Bought Together” sections or recommend related products at the cart and checkout.

• Best For: Any store looking to replicate Amazon’s powerful recommendation engine to boost sales and improve product discovery.
• Key Features: Create both manual and rule-based recommendations, display them on various pages, and analyze their performance.
• Pricing: Premium only, starting at $8.25/month.

7. WebToffee WooCommerce Gift Cards

Gift cards are a fantastic way to attract new customers and boost sales, especially around holidays. This plugin by WebToffee makes it easy to create, sell, and manage gift cards in your store.

• Best For: Stores that want to add a flexible and professional gift card system to their marketing mix.
• Key Features: Sell physical or digital gift cards, use 20+ pre-designed templates, and schedule gift card delivery for a specific date.
• Pricing: Freemium. The Pro version with advanced features starts at $99/year.

SEO & Search Visibility

These plugins help you rank higher on Google and other search engines, driving free, organic traffic to your store.

8. Yoast SEO

Yoast SEO is the undisputed king of WordPress SEO plugins, with over 5 million active installations. It provides all the tools you need to optimize your product pages, categories, and blog content for search engines.

• Best For: Every single WooCommerce store. SEO is not optional, and Yoast is the industry-standard tool to manage it.
• Key Features: Optimize titles and meta descriptions, generate XML sitemaps, and get real-time content analysis for readability and keyword usage.
• Pricing: Freemium. The free version is incredibly powerful. Yoast SEO Premium ($99/year) adds features like internal linking suggestions and redirect management.

9. Google Listings & Ads

This official plugin simplifies the process of getting your products listed on Google Shopping and running Performance Max ad campaigns. It syncs your products directly to the Google Merchant Center.

• Best For: Stores that want to leverage the power of Google Shopping and automate their Google Ads campaigns.
• Key Features: List products for free across Google surfaces, run paid Performance Max campaigns, and track performance from your dashboard.
• Pricing: The plugin is free to use (ad spend is separate).

Social Proof & Customer Trust

These plugins build credibility and encourage purchases by showcasing real customer reviews and rewarding loyalty.

10. Trustpilot Reviews

Trustpilot is one of the world’s most recognized review platforms. This official plugin automates the process of collecting reviews from your customers and displaying them on your site using “TrustBox” widgets.

• Best For: Businesses that want to build a strong brand reputation and leverage a globally recognized symbol of trust.
• Key Features: Automatically invite customers to leave a review after purchase, showcase your TrustScore and reviews with on-site widgets.
• Pricing: The plugin is free. Trustpilot offers a free plan to get started, with paid plans for more advanced features.

11. WooCommerce Points and Rewards

This plugin helps you build a customer loyalty program. You can reward customers with points for purchases, sign-ups, or reviews, which they can then redeem for discounts on future orders.

• Best For: Stores that want to increase customer lifetime value and encourage repeat purchases.
• Key Features: Define how points are earned and redeemed, manually adjust customer point balances, and view a log of all points changes.
• Pricing: Premium only, starting at $149/year.

On-Site Merchandising & Display

These plugins improve the on-site shopping experience by highlighting popular products and promotions.

12. Display Discounts for WooCommerce

This simple but effective plugin makes your promotions more visible. It displays the available coupon discounts directly on the product and cart pages, so customers don’t have to hunt for a deal.

• Best For: Stores that frequently run coupon-based promotions and want to maximize their visibility and usage.
• Key Features: Show coupon details on product pages, display a countdown timer for time-sensitive offers, and customize the display to match your theme.
• Pricing: Premium only, starting at $49/year.

13. WooCommerce Best Sellers

This plugin makes it easy to showcase your top-selling products. You can display them on a dedicated best-sellers page or add a slider to your homepage to attract customer attention to popular items.

• Best For: Stores that want to leverage social proof by highlighting what’s popular and guiding new customers toward proven products.
• Key Features: Create a best-sellers page, display products by category, rank products by sales count or volume, and create customizable sliders.
• Pricing: Premium only, starting at $49/year.

Multi-Channel & Feed Management

This plugin helps you expand your reach by selling on platforms beyond your own website.

14. Product Feed for WooCommerce by WebToffee

This powerful plugin generates optimized product feeds to sync your inventory with over 20 different marketing channels, including Google Merchant Center, Facebook, Instagram, TikTok, and more.

• Best For: Stores that want to implement a multi-channel sales strategy and manage their product listings on external platforms efficiently.
• Key Features: Supports multiple file formats (XML, CSV, TXT), maps product attributes to channel requirements, and syncs inventory in batches.
• Pricing: Freemium. The Pro version with more channels and features starts at $99/year.

15. WooCommerce Google Analytics

While not a direct “marketing” plugin, it’s the most essential tool for measuring your marketing. This official integration connects your store to Google Analytics, giving you vital data on traffic, user behavior, and sales.

• Best For: Every WooCommerce store. You can’t improve what you don’t measure.
• Key Features: Track sessions and users, analyze the customer journey from product view to checkout, and understand which traffic sources are driving the most revenue.
• Pricing: Freemium. The free version offers basic e-commerce tracking. A Pro version ($79/year) adds advanced tracking for cart actions and more.

Conclusion: Start with Your Biggest Goal

You don’t need all 15 of these plugins. The key is to choose the tools that solve your biggest marketing challenges right now.

• If you need more traffic, start with Yoast SEO and Google Listings & Ads.
• If you need to convert more visitors, focus on AutomateWoo for abandoned carts and Smart Coupons for promotions.
• If you need to increase your average order value, implement Product Recommendations.

By strategically adding the right WooCommerce marketing plugins, you can automate your growth, build lasting customer relationships, and turn your store into a thriving business.