Semrush is trusted by over 10 million digital marketers worldwide. For affiliates, it has always been a top performer, but in 2025, the game has changed. The program has evolved from a simple flat-fee model into a gamified Loyalty Program that rewards high performers with significantly higher payouts and exclusive perks.
Here is the complete breakdown of the new system hosted on Impact Radius.
The New “Loyalty Program” Structure
Instead of a single flat rate, your earnings are now determined by your Partner Tier. Your tier is calculated based on the number of “First Purchases” (sales) you generate in a calendar quarter.
1. The 4 Commission Tiers
- Basic (0-4 sales/quarter): The starting level for all new affiliates.
- Silver (5-19 sales/quarter): Unlocks higher payouts and a 14-day trial offer.
- Gold (20-49 sales/quarter): Significant pay bumps and a co-branded landing page.
- Platinum (50+ sales/quarter): Maximum payouts and dedicated support.
2. Commission Rates by Product
Your payout depends on what you sell and which tier you are in.
| Product Category | Basic (Start Here) | Silver | Gold | Platinum |
| Semrush One | $300 | $350 | $400 | $450 |
| SEO Toolkit (Standard Plans) | $200 | $250 | $300 | $350 |
| Traffic & Market Toolkit | $200 | $250 | $300 | $350 |
| Content / Ad Toolkits | $100 | $110 | $130 | $150 |
| AI Visibility Toolkit | $100 | $100 | $100 | $100 |
Note: “Semrush One” is their premium all-in-one suite. The “SEO Toolkit” generally covers the standard Pro/Guru subscriptions that most SEO affiliates promote.
3. Trial Commissions (Easy Money)
Regardless of your tier, you earn $10 for every free trial activation.
This is arguably the easiest way to make money with the program. You do not need the user to spend a dime; you just need them to sign up for the 7-day free trial.
4. Quarterly Content Bonuses
On top of your sales commissions, Semrush pays a lump-sum bonus every quarter if you produce quality content and maintain your tier status:
- Basic: $200 bonus
- Silver: $500 bonus
- Gold: $1,000 bonus
- Platinum: $1,500 bonus
Note: You must verify with the affiliate team that your content qualifies for this bonus.
Key Program Features
1. 120-Day Cookie Duration
Semrush continues to offer a massive 120-day attribution window. If a user clicks your link in January but doesn’t buy until April, you still get the commission. This is industry-leading (most competitors offer 30-60 days).
2. Last-Click Attribution
The program uses a Last-Click model. This is great for “review” or “tutorial” content. If a user learns about Semrush from a YouTube ad but then reads your “Semrush Review” and clicks your link to sign up, you get the credit, not the ad.
3. Special Offers for Readers
As you climb the tiers, you can offer better deals to your audience, which improves your conversion rate:
- Basic Tier: Standard 7-day free trial.
- Silver Tier: Exclusive 14-day free trial.
- Gold/Platinum: 14-day trial + a co-branded landing page (e.g., “Semrush + YourBrand”).
Semrush Plans & Pricing
To sell effectively, you need to understand what the customer pays.
- Pro: ~$139.95/mo (The most common plan for freelancers).
- Guru: ~$249.95/mo (For agencies needing historical data).
- Semrush One: Starts around ~$165/mo (The new AI-centric suite).
Pros & Cons of the New System
| Pros | Cons |
| High Earning Potential: Earning up to $450 per sale is unmatched in the SaaS niche. | Complexity: The tiered system is more confusing than the old flat rate. |
| Trial Commissions: The $10 trial payout ensures you earn even from non-buyers. | Volume Pressure: You must maintain sales volume to keep your Silver/Gold/Platinum status. |
| Bonuses: The extra $200-$1,500 quarterly bonus is a nice passive boost. | No Recurring: You do not earn ongoing monthly commissions; it is a one-time payout. |
How to Join
- Register: Apply via the Semrush Impact Radius page.
- Verify: They will check your website or social profile for traffic quality (usually requires 1,000+ visitors/followers).
- Promote: Grab your “SEO Toolkit” or “Semrush One” links.
- Climb: Aim for 5 sales quickly to hit the “Silver” tier and unlock the 14-day trial link, which converts much better than the standard 7-day offer.
Bottom Line
Is the Semrush affiliate program worth it in 2025? Yes, if you can drive volume.
While the loss of lifetime recurring commissions (from the old BeRush days) is a bummer for old-school affiliates, the upfront cash flow of the new system is superior. Getting paid $200 to $450 immediately for a single sale is often better than waiting 2 years to earn that same amount in small monthly chunks.
Plus, the $10 trial commission makes it profitable even if you have a beginner audience that isn’t ready to buy yet.
