Marketers in 2025 face a dual challenge: the need to scale personalized experiences while managing tighter budgets. It is no longer just about “doing more with less”, it is about working smarter.
This pressure is driving a massive shift toward automation. The global marketing automation market is projected to reach $7.44 billion in 2025, with adoption rates hovering around 76% across businesses.
If you haven’t hopped onto the automation wagon yet, you are likely falling behind competitors who use tools like Moosend to automate sales funnels and retention.
Here is exactly how Moosend’s platform can help you streamline operations and grow your revenue in 2025.
What is Marketing Automation?
Marketing automation uses software to handle repetitive tasks like sending emails, scoring leads, and posting on social media, so you can focus on strategy.
It ensures that your business stays on schedule even if your customer base grows rapidly. With 70% of marketing leaders planning to increase automation investment in 2025, tools like Moosend have become essential for maintaining personal connections at scale.
1. Automate Tedious Tasks
Email marketing works on “triggers.” Every action a user takes registering for a service, browsing a page, or buying a product can trigger an automatic response from your brand.
For example, manually sending a welcome email to every new subscriber is impossible as you scale. Moosend allows you to set up Automated Workflows that run in the background 24/7.
- Welcome Sequences: Onboard new users immediately.
- Non-Opener Logic: Automatically resend campaigns to people who didn’t open the first one (with a different subject line) to boost open rates without extra effort.
2. Nurture Your Audience
Often, leads generated by your website are “qualified” but not yet ready to buy. If you try to sell to them immediately, you might scare them off.
You can tackle this by using Moosend to create a Lead Nurturing Sequence.
- Educate: Send a series of automated emails that explain the problem your product solves.
- Build Trust: Share case studies or testimonials.
- Convert: Once they have engaged with your educational content, automation can trigger a sales offer.
This “warm-up” process significantly increases conversion rates compared to cold selling. For more tools that excel at this, check our list of top marketing automation tools.
3. Restore Lost Revenue (Cart Abandonment)
If you run an e-commerce store, cart abandonment is your biggest leak. As of 2025, the average cart abandonment rate sits at 70.19%.
This means 7 out of 10 potential customers leave without paying. Moosend helps you recover these lost sales with Abandoned Cart Automations.
- Trigger: The moment a user leaves without buying, a timer starts.
- Action: 1 hour later, Moosend sends a personalized email reminding them of the items left behind.
- Incentive: If they still don’t buy, a second email can offer a small discount code.
If you are running a Shopify store, using a specialized tool like Omnisend or Moosend is non-negotiable for recovering this revenue.
4. Cross-Sell with AI Product Recommendations
There is nothing better than monitoring what your customers buy and offering them relevant add-ons.
For example, if someone buys a camera, Moosend can automatically recommend a compatible lens or memory card 3 days later.
- AI-Driven: Moosend leverages Artificial Intelligence (AI) to analyze customer data and suggest products they are most likely to love.
- Collaborative Filtering: It can even filter items based on what similar users purchased (“People who bought X also bought Y”).
5. Improve Customer Retention
It is significantly cheaper to retain an existing customer than to acquire a new one. Automation keeps your brand top-of-mind without manual work.
You can schedule “Replenishment Emails” (e.g., “Time to restock your shampoo?”) or “Anniversary Emails” to celebrate their time with you. This consistent communication builds loyalty and increases the Lifetime Value (LTV) of every customer.
6. Deliver Tailored Content (Segmentation)
Generic “email blasts” rarely work in 2025. You need to send the right message to the right person.
When a contact enters your list, Moosend allows you to segment them based on data:
- Demographics: Age, gender, or location.
- Behavior: Did they click a link in your last newsletter?
- Purchase History: Are they a VIP buyer or a one-time shopper?
By creating targeted campaigns for these segments, you ensure high engagement. If you are managing large databases, read our guide on how to organize and manage email lists.
Summing Up
Automation might seem intimidated at first, but platforms like Moosend are designed to be user-friendly. You don’t need to be a coding expert to build complex revenue-generating workflows.
Important Note: Moosend no longer offers a “forever free” plan. However, they provide a 30-day free trial that gives you full access to Pro features, including automation workflows and landing pages.
If you are ready to automate your growth, the trial is a great way to test the waters. For a broader look at the market, compare Moosend against the best email marketing tools of 2025.
Offer product recommendations
Moosend’s platform leverages AI to analyze customer data and come up with products they will love so you are always one step ahead.
It also enables you to filter out items that a user might like on the basis of reactions by similar users.
