GetResponse is an email marketing platform that offers the majority of functionalities a professional email marketing solution could provide. They have more features than most other email marketing providers, offering everything from basic A/B testing to personalized landing pages, comprehensive concept testing, and video email marketing.
The landing pages are particularly intriguing because they are part of the Conversion Funnel. This innovative feature handles traffic generation and can also act as an online store with payment processing. Another noteworthy aspect is their automation, which enables advanced automated promotions based on triggers or conditions like purchases or even location. Other automation tools exist, but they are usually less efficient and user-friendly.
You also get access to their webinar feature and an inbuilt CRM on higher-value plans, which aren’t often seen in email marketing platforms. Before I delve deeper into GetResponse as an email marketing tool in this article, let’s take a look at some of the tool’s key features:
- Autoresponder Service
- Webinars Support
- Landing Page Creation
- Email Automation
- Ease of Use
- Deliverability
- Easy-to-customize Email Newsletter with Pre-defined Templates
- Integrations
- Great Support
- One-Click Segmentation
GetResponse Pricing
BASIC, ESSENTIAL, PROFESSIONAL, and ENTERPRISE are the four pricing tiers, each with its own set of features.
| Plan | Price/month | Features |
|---|---|---|
| Email Marketing | $15.58 | Email marketing, autoresponders, unlimited landing pages, up to 1,000 subscribers |
| Marketing Automation | $48.38 | All Basic features, sales funnels, webinar support (max 100 attendees), up to 1,000 subscribers |
| Ecommerce Marketing | $97.58 | All Essential features, plus unlimited sales funnels, webinar support (max 300 attendees), up to 1,000 subscribers |
More details can be found in their pricing section.
- Autoresponder Service
The autoresponder feature of GetResponse is a standout feature. The platform has some of the most versatile autoresponder functionality available.
You can send either time-based or action-based emails; time-based options include cycles, while action-based options include user activities or data, such as:
- clicks
- opens
- subscriptions to specific mailing lists
- adjusting communication preferences
- goals/completed purchases
- birthdays
- changes to user records
- Webinars Support
Webinars are online seminars in which presenters engage with their audience to educate them. Any webinar will almost always require your audience’s email address so that you can quickly grow your email list via the webinars.
GetResponse is the first email service provider to offer a dedicated webinar marketing tool to help you generate more leads and increase your email opt-in rates.
With their Marketing Automation Plan (which costs only $49 a month), you can organize up to 100 webinars per month, grow an email list of 1,000 subscribers, and use their landing page generator to create stunning landing pages.
- Create Landing Pages
Anyone can create beautiful landing pages in minutes with the GetResponse email marketing tool’s landing page builder 2.0. This is how it works: when you log in to your dashboard and click on Landing Pages at the top, you’ll see “Page Templates” appear and a variety of landing pages from which to choose.
Select one based on your objectives (for example, do you want more downloads? “Download Pages” templates can be found here). These landing pages can be hosted on your own server or on the GetResponse server.
After customizing your landing pages to your requirements, you can use GetResponse’s personalized URLs to display them however you like to increase conversion rates.
- Email Automation
You can create reasonably complex automated sequences with GetResponse’s robust and customizable workflow editor. Unfortunately, to use this feature, you’ll need to upgrade to at least the Professional plan. In addition to being able to send a sequence of emails based on defined conditions and triggers, there are also options to transfer subscribers from one list to another. There is also automation for lead scoring, abandoned cart promotions, and online event tracking.
- Ease of Use
Most of the time, navigation is simple. The interface is responsive and straightforward, with a Quick Actions section that displays the most frequently completed activities. Widgets can be added to or removed from the dashboard, giving you complete control over the look and feel of the dashboard. One minor improvement they could make is to simplify navigation from the email editor.
- Deliverability
Not all email marketing companies are as transparent about their deliverability rates as GetResponse. The following statement can be found on their website: They are proud to mention that their average deliverability rate for all of their customers is currently at 99%.
While you’ll have to take the company’s word for it, assuming it’s accurate, it’s an impressive deliverability figure that ensures the majority of emails you send through GetResponse will reach their intended recipients.
Furthermore, GetResponse’s email analytics show you the deliverability score of each email.
- Easy-to-Customize Email Newsletter with Pre-defined Templates
GetResponse has an excellent selection of email templates. They offer 115 templates, which is fewer than some competing email marketing platforms (such as Aweber, which has around 700), but they are diverse, modern, and highly customizable.
The email designs are divided into several categories based on their primary objectives (promoting, educating, selling, etc.).
The GetResponse designs are all responsive, meaning they adapt to the device being used to read an e-newsletter — smartphone, tablet, desktop computer, and so on.
There is a preview feature to see how your email will look on each device.
- Integrations
There are many integrations available, including all of the major e-commerce, CRM, and CMS tools (Shopify, Magento, Salesforce, WordPress, etc.).
If you create engaging emails, it becomes simple for recipients to share your newsletter with their friends and family by including social media buttons. You can easily add any of the popular social networking sites, such as Facebook, Twitter, Google+, and others, to your emails using GetResponse with just one click.
- Great Support
GetResponse customer service is among the best in the industry for email marketing tools: they provide phone support, live chat support, email support, and various free tutorials and resources.
Unfortunately, phone support is no longer available (unless you’re on the enterprise-level “Max” plan). Instead, you’ll have to rely on live chat (open 24 hours a day, 7 days a week) or email assistance. The customer service is prompt, courteous, and helpful. The knowledge base is comprehensive and easy to access.
GetResponse’s email service is now available in eight languages, which is impressive. These are English, Portuguese, French, Spanish, Polish, Italian, Russian, and German.
- One-Click Segmentation
This is a fantastic feature in GetResponse, and it’s one of my favorites. With their one-click segmentation, you can quickly identify individuals or groups of people who haven’t taken a specific action on your campaigns. It’s possible that they didn’t open your message, click the link inside it, or respond to some other CTA (call-to-action) you sent them.
Pros and Cons
Pros:
- Comprehensive email marketing features
- Landing page and webinar features included
- User-friendly automation and segmentation
- Wide range of integrations
- 99% average deliverability rate
- Available in eight languages
- Great customer support
Cons:
- Slightly fewer email templates compared to some competitors
- Phone support not available for all pricing plans
- Email editor navigation could be improved
- Advanced automation features only available in higher-tier plans
Conclusion
The final GetResponse review: GetResponse offers both functionality and ease of use, which are lacking in most other newsletter platforms. We also appreciate the list management automation features, as well as the flexible and user-friendly automation processes.
GetResponse excels in many areas, with its long list of advanced features like landing pages and webinars, and now with their new Autofunnel functionality. While an increase in deliverability rates would be ideal, GetResponse performs well in almost every other category. It’s undoubtedly flexible enough as an email marketing platform to accomplish nearly everything you’d want.
FAQs
Can I try GetResponse before committing to a paid plan?
Yes, GetResponse offers a 30-day free trial, which allows you to test their platform and features before deciding on a paid plan. No credit card is required to sign up for the free trial.
Can I change my GetResponse plan later?
Yes, you can upgrade or downgrade your plan at any time, depending on your needs. If you upgrade, you’ll have immediate access to the additional features of the higher-tier plan.
How does GetResponse handle deliverability?
GetResponse boasts a 99% average deliverability rate for all of its customers. They actively work to maintain high deliverability by following industry best practices, offering authentication tools, and closely monitoring their network.
Does GetResponse offer a money-back guarantee?
GetResponse does not explicitly offer a money-back guarantee. However, they do offer a 30-day free trial, which allows you to test the platform before committing to a paid plan.
Can I integrate GetResponse with other tools and platforms?
Yes, GetResponse offers integrations with a wide range of platforms, including e-commerce, CRM, and CMS tools like Shopify, Magento, Salesforce, and WordPress.
