Creating product bundles on Shopify is a powerful strategy that helps businesses increase average order value, clear inventory faster, and improve customer satisfaction. Whether you’re a new Shopify store owner or an experienced seller looking to optimize your sales strategy, this guide will walk you through three effective Shopify bundle strategies that are easy to implement and proven to drive results.
Why Product Bundles Work on Shopify
Before diving into the methods, it’s essential to understand why product bundles Shopify approach is so effective. Bundling products gives customers more value and encourages them to buy more. It simplifies decision-making for shoppers and creates a better shopping experience, which leads to increased conversions and repeat purchases.
Product bundles also allow you to:
- Offer discounts without devaluing your individual items
- Introduce customers to new or complementary products
- Move less popular inventory by pairing it with bestsellers
Now let’s explore three easy ways to create product bundles in Shopify.
Method 1: Manual Bundling Using Shopify’s Native Features
This is the most basic way to create product bundles in Shopify without using any third-party apps. It works best for simple bundles and smaller catalogs.
Steps to Create a Manual Product Bundle:
- Create a New Product Page: Go to your Shopify dashboard and create a new product. Name it something like “Winter Skincare Bundle” or “Coffee Lover’s Pack.”
- Write a Clear Description: List all the products included in the bundle with details so customers know exactly what they’re getting.
- Set Bundle Pricing: Offer a discounted price compared to purchasing each product individually. This gives your customer a reason to buy the bundle.
- Upload Images: Add images showing the bundled products together.
- Adjust Inventory Manually: Since you are not using any bundling app, you’ll need to manually adjust the stock levels of the individual items each time a bundle is sold.
Pros of Manual Bundling:
- Completely free
- Full control over product listings and presentation
Cons of Manual Bundling:
- No automatic inventory syncing
- Tedious to update if you have multiple bundles or large inventory
Despite the drawbacks, this is a quick and easy way to start implementing Shopify bundle strategies with zero cost.
Method 2: Use Shopify Bundling Apps
If you’re looking for automation, flexibility, and better inventory management, using a third-party app is the way to go. Several Shopify apps are designed specifically to help with product bundles Shopify implementation.
Popular Shopify Bundling Apps:
- Bundler – Product Bundles
- Bundle Bear
- PickyStory
- Bold Bundles
These apps offer features such as:
- Automatic inventory management
- Mix and match bundles
- Quantity discounts
- Upsell and cross-sell options
Steps to Create Bundles Using an App:
- Choose and Install a Bundling App: Visit the Shopify App Store, choose your preferred bundling app, and install it.
- Create Your Bundle Offer: Use the app’s interface to select products you want to bundle and define the pricing or discount.
- Customize the Look: Most apps allow you to design how the bundle appears on the product page.
- Activate the Bundle on Your Store: Once everything is set, enable the bundle to go live.
Benefits of Using Apps:
- Saves time with automatic syncing
- Scales easily with your business
- Better tracking and reporting
- More conversion-friendly UI for customers
Using apps is one of the smartest Shopify bundle strategies for businesses that plan to scale.
Method 3: Use Shopify Plus Scripts or Custom Code for Advanced Bundling
For larger stores using Shopify Plus, there’s the option of using Shopify Scripts or Liquid code to create dynamic product bundles in Shopify. This method offers the most customization but requires coding knowledge or a developer.
Examples of Advanced Bundling:
- Buy One Get One (BOGO) promotions
- Conditional discounts based on items in the cart
- Tiered pricing based on quantity
How It Works:
- Write Custom Scripts: Shopify Plus users can access the Script Editor to write Ruby scripts that define bundle rules.
- Use Liquid Code in Theme Files: Create custom product bundle pages by modifying theme templates with Liquid code.
- Test Everything Thoroughly: Since custom code can affect how your store functions, testing is essential to avoid cart issues or customer confusion.
Pros of Custom Code:
- Full control over bundling logic
- Seamless integration with store’s design
Cons:
- Requires technical expertise
- Not available to regular Shopify plans
If your business requires complex bundle logic and you have access to Shopify Plus, this is the most powerful option for creating product bundles Shopify tactics.
Best Practices for Product Bundling on Shopify
Regardless of the method you choose, here are some tips to make your Shopify bundle strategies even more effective.
Focus on Complementary Products
Bundle items that make sense together. For example, pair a camera with a memory card or a face wash with a moisturizer. This increases perceived value and encourages bulk buying.
Show the Savings Clearly
Make it obvious how much money a customer saves when purchasing a bundle. Highlight the original price and the discounted bundle price on the product page.
Use High-Quality Images
Showcase your bundles using clear and attractive images. Lifestyle photos work great to create a connection with the customer.
A/B Test Your Bundles
Run A/B tests to determine which bundles perform better. You can test different product combinations, pricing structures, and page layouts.
Promote Bundles Through Multiple Channels
Use email marketing, social media, and Shopify’s built-in discount tools to promote your bundles. Targeted campaigns can significantly boost sales.
Monitor Performance
Track the performance of your bundles using Shopify Analytics or app-based reports. Understanding what works helps you optimize future bundles.
Common Mistakes to Avoid When Creating Product Bundles
Overcomplicating the Offer
Keep your bundles simple and easy to understand. Too many choices or unclear messaging can confuse customers.
Ignoring Inventory Management
If you’re doing manual bundling, be diligent about adjusting stock. Selling out of a bundle only to find individual items are out of stock can cause fulfillment problems.
Not Testing the Offer
Always test your bundles. A well-tested bundle can outperform individual product listings in both traffic and conversion.
Conclusion
Creating product bundles in Shopify is one of the smartest strategies to increase sales, improve user experience, and optimize your inventory. Whether you go the manual route, use a Shopify app, or implement advanced scripts on Shopify Plus, bundling can be tailored to fit your business size and goals.
Remember to focus on customer value, monitor your performance, and continue refining your strategy as your business grows. With the right approach to product bundles Shopify, your store can increase its average order value and customer satisfaction simultaneously.
