We have a bulk of digital marketing techniques available at this instant but still, email marketing plays an important role in the digital marketing platform. Every business will run email marketing campaigns because they are giving them much reach and sales. It all depends on the tool you are using for your email marketing.
Why everyone is still holding the email marketing strategy over the other is, because email marketing is giving 43 times more return on investment (ROI) than any other digital marketing strategy. The advantages of having an email marketing campaign are it gives you personalized customer interaction for millions of customers on a single click. Email marketing is giving a personalized touch for the customers and it is a method of caring for the customers in a personal way. Email marketing is easy to manage makes it simple and handy for everyone.
The return on investment (ROI) completely depends upon the email marketing tool that you are using, so it is a big deal in your business while you select the email marketing tool. Here we will be taking a look into the best email marketing tools and may help you build your business further.
A good email marketing tool should make the customers engaging by frequent newsletters that are bulk and should be personalized to keep the attachment towards your brand. You should be experiencing a simple, easy drag and drop interface for sending these emails and managing the contacts by grouping them in categories. You should make sure that your emails are reaching in the inbox and not in the spam folders. The performance tracker is also required for you to track your performance and calculate your results.
Sendinblue
Sendinblue is an email marketing platform that is equipped with customer relationship management and landing page creation. The form tool in the Sendinblue helps you to collect new leads and can be categorized into different groups. Sendinblue has predefined editable templates and automation campaigns for your specific goals. You can also edit your campaigns as per your requirements in Sendinblue.
Sendinblue has different pricing for its services and features vary up to the pricing. It has free membership with limited access and an upper limit of 300 emails/day. The paid versions of Sendinblue ranges from $25 to $66 per month. Choosing the best plan suitable for you may save money and if you are a newbie then choosing the minimum plan is recommended. There are also enterprise plans for Sendinblue available for quote.
Read the Full review on Sendinblue Email Marketing Tool
Sendinblue Features
- Building Email & SMS Campaigns
- Running Campaign Reports
- Viewing Real-Time Statistics
- Marketing Automation
- CRM and Contact Management
- Sending Transactional Messages
- Create personalized marketing workflows
- Integration with 50+ apps
MailChimp
MailChimp is a flexible tool that can be used for an enterprise company or a fresher in email marketing because of the simplicity of the tool. MailChimp has millions of customer base and they provide valid insights and statistics to make your email marketing strategy flawless. The email marketing provided by MailChimp is an excellent solution for all your marketing needs, Mailchimp also comes with landing pages and other features that the competitors are providing. The integrations of MailChimp are a key point in choosing MailChimp they have more than 350 integrations available.
They have great features in the free version, if you are new then make a blind try about it. If you are choosing for the advanced features then the pricing ranges from $10 to $299, depending upon the capacity and limitations for the selection of each plan for your business should be rechecked in terms of plans.
MailChimp Features
- Marketing CRM
- Sign up forms
- Behavioral targeting
- Content Studio
- Dynamic Content
- Campaign Templates
- Marketing Automation
- Integration with 100+ Apps
- Reports and Smart Recommendations
- A/B Testing
Aweber
Aweber is a simple to use email marketing tool which is handy for any newcomers, small businesses, and entrepreneurs. The key point in Aweber’s services is the deliverability, you can make sure that your emails are delivered right in the customer’s inbox, it has a better server monitoring system than other service providers.
The pricing of Aweber is done based on the number of subscribers starting from $19 per month for 500 subscribers and extends up to $149 per month for 25,000 subscribers. The payments can be done monthly, quarterly, or annually and have some discounts based on the plans.
Aweber Features
- Marketing Automation
- Responsive Email Design
- Data Segmentation
- A/B Testing
- HTML Email Templates
- Reporting and Analytics
- Design with Canva
Omnisend
The unique feature of the Omnisend is the integration of email, SMS, push notifications, WhatsApp & Facebook notifications in a single platform. This allows you to manage your audience with a single channel within a short time. Omnisend is not just an email marketing tool, it has a lot of capabilities and can be target oriented. The technological shift in the marketing areas can be covered if you are using Omnisend and it has features like segmentation to avoid mixing up the messages. Like all other email marketing tools, Omnisend also provides templates, email campaigns, and automated workflows.
Omnisend price ranges from free to $16 per month with all the plans have the same 15,000 emails per month (including the free version) but the difference in these plans are extended features such as automation, SMS and social media notifications etc. Ominisend has an enterprise pricing which is the only one with unlimited emails per month and includes all the features.
Read full review on Omisend Ecommerce Marketing Automation
Omnisend Features
- Email Drip Campaigns
- Landing Pages
- Analytics (ROI Tracking)
- Ecommerce marketing Automation
- Website Visitor Tracking
- Lead Management
Constant Contact
Constant Contact is a popular customizable email marketing tool with more than 200 templates. The customization can be done even for specific events of your customers like birthdays, anniversaries, etc. This will increase the customer bond with your company. It also has the normal email marketing like all other email marketing tools. Constant Contact has automatic reports of un-subscribers and bouncing of emails. Surveys, coupon offers, and donation collection features are additional.
Constant Contact has three plans and there is free plan available. The price starts at $9.99 and $45 for the feature-loaded plans with unlimited emails. The price is calculated for the number of contacts you upload in the platform and not based on the number of emails (unlimited emails).
Constant Contact Features
- Email Capture Landing Pages
- Visual Automations
- Automated Resend To Non-Openers
- Reporting & Analytics
- Ecommerce Automation
Conclusion
Choosing an email marketing tool is the biggest thing in the email marketing platform but how to choose is completely depended upon the requirements and the pricing offered by the email marketing service providers. If you are new in the email marketing platform then choose the basic plans of the various providers with the above list and then migrate to appropriate paid plans to ensure the return on investments.
FAQs on Best Email Marketing Tools
What are the best email marketing tools available in 2023?
Some of the top email marketing tools in 2023 are Sendinblue, MailChimp, Aweber, and Omnisend.
What should I look for in an email marketing tool?
You should look for features such as personalized campaigns, deliverability, ease of use, automation, customer relationship management, marketing insights, integrations, and affordability.
Is Sendinblue a good email marketing tool?
Yes, Sendinblue is a great email marketing tool that offers a wide range of features including customer relationship management, landing page creation, automation campaigns, and customizable templates. It has different pricing options to choose from.
Is MailChimp a good option for email marketing?
Yes, MailChimp is a popular email marketing tool that is user-friendly and flexible for both small businesses and enterprises. It has a large customer base and provides valuable insights and statistics to improve your email marketing strategy.
Can Aweber be used for small businesses?
Yes, Aweber is a simple and easy-to-use email marketing tool that is well-suited for small businesses and entrepreneurs. Its key feature is the deliverability of emails, ensuring they reach the customer’s inbox.
What makes Omnisend a unique email marketing tool?
Omnisend integrates email, SMS, push notifications, WhatsApp, and Facebook notifications all in one platform, making it easier to manage your audience in one channel. It is target oriented and has capabilities beyond just email marketing, including segmentation and automation.
How much does Omnisend cost?
Omnisend’s pricing ranges from free to $16 per month. Free plan include 250 emails per month and access to the same features, but the more advanced plans offer extended capabilities such as automation and SMS messaging.
