Despite the rise of social media and AI chatbots, email marketing remains the most profitable channel for digital businesses. In 2025, email marketing continues to deliver an astounding Return on Investment (ROI) of approximately $36 to $40 for every $1 spent.
Why is it still so effective? Because it offers direct, personalized ownership of your audience. Unlike social media algorithms that can bury your posts, email lands directly in your customer’s inbox.
However, your success depends heavily on the tool you use. A good email marketing platform must ensure high deliverability (keeping you out of the spam folder), offer easy drag-and-drop builders, and provide detailed analytics.
Here are the 5 best email marketing tools in 2025 that can help you scale your business.
1. Brevo (Formerly Sendinblue)
Best For: Businesses that want unlimited contacts and transactional emails.
Brevo (formerly Sendinblue) has evolved from a simple email tool into a full Customer Relationship Management (CRM) suite. Unlike most other tools that charge based on how many contacts you have, Brevo charges based on the number of emails you send. This makes it incredibly affordable for businesses with large contact lists but low sending volume.
Key Features
- Unified Inbox: Manage email, SMS, and WhatsApp campaigns from a single interface.
- Transactional Emails: The best-in-class API for sending order confirmations and password resets.
- Automation: Create complex workflows to tag and segment users based on their behavior on your website.
- Sales Platform: Includes a built-in CRM to track deals and meetings.
Pricing
- Free: 0/mo (Unlimited contacts, but limited to 300 emails/day).
- Starter: Starts at ~$9/month (Removes daily limit, includes 5,000 emails/mo).
- Business: Starts at ~$18/month (Adds landing pages and A/B testing).
Expert Verdict: If you are looking for a robust platform that won’t punish you for having a growing subscriber list, Brevo is the top choice. Read our full Brevo (Sendinblue) review for a deeper dive.
2. Mailchimp
Best For: General users and those who want excellent integrations.
Mailchimp is arguably the most recognized name in email marketing. In 2025, it has positioned itself as an “All-in-One Marketing Platform,” offering social media scheduling, digital ads, and landing pages alongside email. Its visual “Customer Journey Builder” is excellent for beginners wanting to set up automated sequences.
Key Features
- Integrations: Connects with over 300+ apps, including nearly every ecommerce and CRM platform.
- Content Optimizer: AI-driven suggestions to improve your subject lines and email copy.
- Predictive Demographics: (Standard plan and up) Helps you guess the age and gender of your subscribers for better targeting.
Pricing
- Free: Limited to 500 contacts and 1,000 emails/month (Note: Daily limit of 500 sends applies).
- Essentials: Starts at ~$13/month (Removes Mailchimp branding).
- Standard: Starts at ~$20/month (Unlocks advanced automation journeys).
Expert Verdict: Mailchimp’s free plan is stricter than it used to be, but its ease of use remains unmatched. It’s a great starting point, though scaling can get expensive.
3. AWeber
Best For: Small businesses and entrepreneurs who need reliable support.
AWeber is one of the oldest and most reliable platforms in the industry. Its primary selling point in 2025 is Deliverability, they manage their own servers to ensure your emails actually hit the inbox. They have also introduced a native integration with Canva, allowing you to design beautiful graphics without leaving the email editor.
Key Features
- Canva Integration: Design banners and images directly inside the AWeber builder.
- 24/7 Support: Known for having one of the best customer support teams (phone, chat, and email).
- AMP for Email: Allows you to add interactive elements like carousels directly inside emails.
Pricing
- Free: Up to 500 subscribers (Includes 1 list and basic support).
- Lite: Starts at ~$12.50/month (Unlimited subscribers, but pricing scales with count).
- Plus: Starts at ~$20/month (Removes branding and adds advanced analytics).
Expert Verdict: AWeber is perfect if you want a “set it and forget it” tool with a team that will actually pick up the phone. For other reliable options, check our guide on the best AWeber alternatives.
4. Omnisend
Best For: E-commerce stores (Shopify, WooCommerce, BigCommerce).
Omnisend is purpose-built for online stores. It goes beyond basic email by integrating SMS and Push Notifications into a single workflow. If you run a Shopify store, Omnisend’s ability to pull product images and prices directly into your newsletter is a massive time-saver.
Key Features
- Product Picker: Drag and drop products from your store directly into your email—no copying and pasting required.
- Gamification: Unique “Wheel of Fortune” and “Scratch Card” signup forms to boost subscriber growth.
- Omnichannel Workflows: Send an email, wait 2 days, and if they don’t open it, automatically send an SMS.
Pricing
- Free: Up to 250 contacts and 500 emails/month (Includes unlimited features).
- Standard: Starts at ~$16/month (Ideal for email-only marketing).
- Pro: Starts at ~$59/month (Includes free SMS credits).
Expert Verdict: If you sell products online, this is superior to general tools like Mailchimp. See how it works in our detailed Omnisend review.
5. Constant Contact
Best For: Non-profits, event organizers, and beginners.
Constant Contact is designed for simplicity and is widely used by local businesses and non-profits. It stands out with its event management tools, allowing you to manage registrations and tickets directly through the platform.
Key Features
- Event Marketing: Tools to manage RSVPs, tickets, and event-related emails.
- Social Posting: Schedule posts to Facebook, Instagram, and LinkedIn.
- Phone Support: Like AWeber, they offer excellent live phone support to help you get set up.
Pricing
- Lite: Starts at ~$12/month (Basic email and social tools).
- Standard: Starts at ~$35/month (Adds automation and segmentation).
- Premium: Starts at ~$80/month (Advanced ads and SEO tools).
Expert Verdict: While not the cheapest, it is the most user-friendly for users who aren’t “tech-savvy.” Learn more in our Constant Contact review.
Comparison Table: Pricing & Features
| Tool | Best For | Free Plan? | Starting Price | Key Feature |
| Brevo | Unlimited Contacts | Yes (300 emails/day) | ~$9/mo | Pay-per-email pricing |
| Mailchimp | Integrations | Yes (500 contacts) | ~$13/mo | Customer Journey Builder |
| AWeber | Reliability | Yes (500 contacts) | ~$12.50/mo | Canva Integration |
| Omnisend | Ecommerce | Yes (250 contacts) | ~$16/mo | SMS & Product Picker |
| Constant Contact | Events/Non-profits | No (Trial only) | ~$12/mo | Event Management |
Conclusion
Choosing the right email marketing tool depends on your specific business model:
- Choose Brevo if you have a large list but send emails infrequently (saving you money).
- Choose Omnisend if you are running a Shopify store and need to recover abandoned carts.
- Choose Mailchimp if you need a tool that integrates with almost everything.
If your list is growing fast and managing it becomes a headache, read our guide on how to organize and manage email lists like a pro.
Most of these tools offer free trials or free forever plans. We recommend signing up for Brevo and Mailchimp first to see which interface feels right for you.
FAQs
What are the best email marketing tools available in 2025?
Some of the top email marketing tools in 2025 are Brevo, MailChimp, Aweber, and Omnisend.
What should I look for in an email marketing tool?
You should look for features such as personalized campaigns, deliverability, ease of use, automation, customer relationship management, marketing insights, integrations, and affordability.
Is Sendinblue a good email marketing tool?
Yes, Sendinblue is a great email marketing tool that offers a wide range of features including customer relationship management, landing page creation, automation campaigns, and customizable templates. It has different pricing options to choose from.
Is MailChimp a good option for email marketing?
Yes, MailChimp is a popular email marketing tool that is user-friendly and flexible for both small businesses and enterprises. It has a large customer base and provides valuable insights and statistics to improve your email marketing strategy.
Can Aweber be used for small businesses?
Yes, Aweber is a simple and easy-to-use email marketing tool that is well-suited for small businesses and entrepreneurs. Its key feature is the deliverability of emails, ensuring they reach the customer’s inbox.
What makes Omnisend a unique email marketing tool?
Omnisend integrates email, SMS, push notifications, WhatsApp, and Facebook notifications all in one platform, making it easier to manage your audience in one channel. It is target oriented and has capabilities beyond just email marketing, including segmentation and automation.
How much does Omnisend cost?
Omnisend’s pricing ranges from free to $16 per month. Free plan include 250 emails per month and access to the same features, but the more advanced plans offer extended capabilities such as automation and SMS messaging.
