Finding the right cheap email marketing tools in 2025 can feel like searching for a needle in a haystack. You want affordable email marketing software that doesn’t skimp on features, is easy to use, and helps your business grow without breaking the bank.
Whether you’re a small business owner, a blogger, or a digital marketer, the good news is that there are still plenty of budget-friendly options out there though some popular names have tightened their free plan limits recently. In this guide, we’ll dive into the nine best cheap email marketing tools for 2025, packed with automation, analytics, and scalability to supercharge your campaigns.
Let’s explore how these affordable software options can help you connect with your audience while keeping costs low.
Why Choose Cheap Email Marketing Tools in 2025?
Email marketing remains a powerhouse for businesses looking to engage customers and drive sales. But with so many tools available, why focus on “cheap” tools?
For starters, they offer essential features like automation, segmentation, and analytics without the enterprise price tag. These solutions are perfect for startups, freelancers, or anyone testing the waters of email campaigns. Plus, many offer generous free plans or low-cost tiers, making them accessible for businesses of all sizes.
Editor’s Note: “Cheap” doesn’t mean low quality. Many of the tools listed below use the same sending infrastructure as their premium counterparts, ensuring your emails actually hit the inbox.
What to Look for in Affordable Email Marketing Software
Before we jump into the list, let’s talk about what makes a cheap email marketing tool worth your time. Here are the key features to consider:
- Ease of Use: A user-friendly interface saves you time and frustration.
- Automation: Look for tools that let you set up automated workflows like welcome emails or abandoned cart reminders.
- Analytics: Detailed reports on open rates and clicks help you refine your campaigns.
- Scalability: The tool should grow with your business without sudden price spikes.
- Integrations: Seamless connections with platforms like Shopify or WordPress are vital.
- Deliverability: High inbox placement ensures your emails don’t end up in spam folders.
With these criteria in mind, let’s explore the nine best cheap email marketing tools for 2025.
1. GetResponse: The All-in-One Marketing Suite
GetResponse is a standout among affordable email marketing tools because it offers more than just email, it’s a complete marketing suite.
Its Free Plan lets you send up to 2,500 newsletters per month to up to 500 contacts. This is ideal for small businesses just starting out. The drag-and-drop editor is intuitive, and the library of over 500 templates ensures your emails look professional. GetResponse also shines with its automation features, including pre-built workflows for welcome sequences.
For those looking to leverage modern tech, GetResponse includes AI tools for subject line and content generation.
- Price: Paid plans start at ~$19/month (Email Marketing plan).
- Best For: Marketers who need email, landing pages, and basic automation in one place.
- Expert Insight: While the free plan is good, the real power lies in their paid automation builder, which rivals much more expensive tools.
2. Brevo (formerly Sendinblue): Best for Unlimited Contacts
Brevo is a top contender for budget-conscious marketers because it charges based on the number of emails sent, not the number of contacts you have.
Its Free Plan allows for unlimited contacts, which is rare in 2025. However, it does have a daily sending limit of 300 emails. This makes it perfect for businesses that have a large list but don’t email them every single day.
Brevo’s automation features allow you to set up smart triggers for actions like sign-ups or purchases. It also integrates seamlessly with CRMs and e-commerce platforms.
- Price: Paid “Starter” plans begin at ~$9/month (removing the daily sending limit).
- Best For: Businesses with large contact lists but low sending volume.
- Pro Tip: Use the free tier to maintain your database and upgrade to the Starter plan only during months when you run heavy campaigns.
3. MailerLite: Simple, Clean, and Effective
MailerLite has long been a favorite for its clean interface. Note for 2025: MailerLite recently updated their free plan limits.
The Free Plan now supports up to 500 subscribers (down from the previous 1,000) and 12,000 emails per month. Despite the lower contact limit, the feature set remains robust, giving you access to their drag-and-drop editor, automation builder, and landing pages at no cost.
- Price: “Growing Business” plans start at ~$10/month (for 500 subs) or ~$15/month (for 1,000 subs).
- Best For: Bloggers and creators who value design and simplicity.
- Verdict: It’s slightly less generous than before, but the user experience is still unmatched in the cheap category.
4. Omnisend: The E-Commerce Specialist
Omnisend is tailored specifically for e-commerce businesses. If you run a Shopify or WooCommerce store, this is likely your best low-cost option.
The Free Plan includes up to 250 contacts and 500 emails per month. While the limits are tight, you get access to advanced features usually reserved for premium users, such as A/B testing, pre-built automations (abandoned cart, order confirmation), and even SMS marketing credits.
- Price: Standard plans start at $16/month.
- Best For: E-commerce stores needing ROI-focused automation.
- Feature Highlight: Their “Product Picker” lets you pull products from your store directly into your newsletter without copying and pasting images or links.
5. EmailOctopus: The New “Value King” for Free Plans
If you are looking for the most generous free tier in 2025, EmailOctopus is the winner.
Their Free Plan supports up to 2,500 subscribers and 10,000 emails per month. This is significantly higher than Mailchimp or MailerLite. The platform is simple and beginner-friendly, offering a variety of newsletter templates and a drag-and-drop editor.
While automation is limited on the free plan (mostly autoresponders), it is an incredible deal for newsletters.
- Price: Pro plans start at $8/month.
- Best For: Newsletters and creators who need a high subscriber limit for free.
6. Moosend: High-Volume Automation at Low Cost
Moosend is a powerful cloud-based platform. Update: Moosend no longer offers a permanent free plan, but rather a 30-day free trial.
However, it remains one of the most affordable paid tools. The Pro plan starts at ~$9/month for 500 subscribers and includes unlimited emails. Unlike many competitors, Moosend doesn’t hide features behind higher tiers even the cheapest plan gets you access to their advanced automation workflows and landing page builder.
- Price: Starts at ~$9/month.
- Best For: Businesses ready to pay a small monthly fee for unlimited sending and advanced features.
7. Mailchimp: The “Standard” Choice
Mailchimp is a household name, but its pricing structure has changed over the years.
The Free Plan currently supports 500 contacts and 1,000 emails per month (with a daily limit of 500). While restrictive, Mailchimp’s ecosystem is vast, integrating with almost every tool on the planet.
- Price: Essentials plan starts at ~$13/month for 500 contacts.
- Best For: Users who need a tool that integrates with everything.
- Warning: Be careful with Mailchimp’s contact counting; they count unsubscribed contacts toward your billing limit unless you archive them.
8. SendFox: One-Time Payment for Content Creators
SendFox, an AppSumo original, is unique because it avoids monthly fees entirely.
- Price: $49 Lifetime Deal (one-time payment).
For a single payment of $49, you get 5,000 contacts and unlimited sends (throttled). It is designed specifically for content creators and bloggers who want a simple “set it and forget it” newsletter tool. It lacks complex design features or advanced segmentation, but for text-based emails, it is the most affordable option long-term.
- Best For: Bloggers, podcasters, and YouTubers who hate monthly subscriptions.
9. HubSpot: Free Entry into a Powerful CRM
HubSpot’s email marketing tool is a gateway to their massive CRM ecosystem.
The Free Plan allows you to send 2,000 emails per calendar month. The real value here is that it syncs directly with the HubSpot CRM (also free), allowing you to track exactly how your emails influence your sales pipeline.
- Price: Marketing Hub Starter begins at ~$15-$20/month.
- Best For: Startups and B2B companies that need CRM integration.
How to Choose the Best Cheap Email Marketing Tool
With so many affordable email marketing software options, picking the right one depends on your specific needs:
- For Best Free Value: Choose EmailOctopus (2,500 free subs).
- For E-Commerce: Choose Omnisend (Deep Shopify integration).
- For Automation: Choose Brevo or Moosend (Advanced workflows).
- For One-Time Payment: Choose SendFox.
Maximize Your Email Marketing with Affordable Tools
Cheap email marketing tools don’t mean cheap results. The nine options we’ve covered, from GetResponse’s all-in-one features to SendFox’s lifetime deal, prove you can run professional campaigns on a budget.
These platforms offer the automation and analytics you need to engage your audience and drive conversions. Whether you’re a solopreneur or a growing e-commerce brand, there’s a tool here for you. Start with a free plan or trial, test the waters, and watch your email marketing soar in 2025 without draining your wallet.
